When you niche down, everything else becomes easier – your marketing targets a defined audience, your support tickets are more predictable so you can build better documentation and automation, and you can build features that actually matter to your customers instead of generic checkbox features. For example, if you focus on WordPress agencies, you know they need staging environments, client management tools, white-label options, and Git integration, so you build those well instead of half-assing twenty different features. You also avoid the support nightmare of customers running random scripts, outdated CMSs, or configurations you can’t optimize for. The retention and upsell opportunities improve dramatically too because once a customer sees you understand their specific needs better than anyone else, they’ll pay more and stay longer. The hardest part is having the discipline to turn away business that doesn’t fit your niche, but that focus is what creates defensible margins in an otherwise commoditized market.
